Home Temp

Website showcases thousands of ways UNL serves Nebraska

As Nebraska’s flagship land-grant institution, the University of Nebraska–Lincoln is home to dozens of departments and hundreds of programs focused on contributing to the growth and prosperity of the state. Now, the university’s Engagement Collaborative group and Nebraska Extension have launched a webpage that, for the first time, compiles the resources, services and programs the university offers to Nebraska’s communities.

Study shows importance of autonomy in social media recruitment for clinical trials

Clinical trials are a crucial step in medical research, and without adequate numbers of participants, treatments can be delayed or prevented from reaching the health care market. 

But recruiting participants for clinical trials is challenging for a variety of reasons — time constraints, hesitation about safety and lack of awareness are just a few.

Social media, especially short-form videos, has emerged as a potent tool to expand knowledge of and recruitment to clinical trials, and new research from the University of Nebraska–Lincoln’s Ciera Kirkpatrick suggests that there is a formula for impactful messaging that can reduce negative emotions and improve attitudes toward participation.