Introduction to Customer Discovery program open for spring 2024

News for Researchers

Posted February 2, 2024 by Dan Moser

NUtech Ventures will lead a free, four-session customer discovery training program beginning Feb. 26 and ending April 15. Anyone interested in attending should register soon.

The Nebraska I-Corps Introduction to Customer Discovery program gives participants help in translating ideas into products or services; brings new perspectives to research programs; and offers tips for starting a business.

Through the Lean Launch method, participants will learn about value propositions, stakeholder ecosystems, interviewing prospective customers and more. They will get to interview people in their field and learn what problems are important to them — and then consider what that means for them.

This seven-week program includes large group training sessions taught by National Science Foundation I-Corps-trained coaches, featuring interactive course content and practice in small groups. Participants also will take part in one-on-one office hours with trained facilitators from various entrepreneurship ecosystem resource providers, such as NUtech Ventures, Nebraska Extension, Invest Nebraska and the Nebraska Business Development Center.

The free, non-credit training program is open to all faculty, staff and students at UNL and the University of Nebraska at Kearney. People who are not affiliated with the university but have a recommendation from an instructor or former participant indicate on their application who referred them. If space is available, non-university participants may be accepted.

Each participant is required to attend all four main sessions (2.5 hours each) and a minimum of three office hours (30 minutes each). Each team must also complete a minimum of 25 stakeholder interviews on their own time. The sessions are: 4-6:30 p.m. Feb. 26, March 4, March 25 and April 15.

Space is limited. Applications will be reviewed and successful applicants will be notified.

All training takes place via Zoom. Those accepted to the program will receive the Zoom information. For more information, contact Joy Eakin, entrepreneurship program manager.

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