Introduction to customer discovery program begins March 4

News for Researchers

Posted February 2, 2020 by Alyssa Amen

Participants from the first cohort of the customer discovery program
Participants from the first cohort of the customer discovery program

NUtech Ventures, the Center for Entrepreneurship and The Combine business incubator are leading a free, three-session customer discovery training program beginning March 4 and concluding April 15. Registration is due Feb. 28.

The non-credit “Nebraska-Introduction to Customer Discovery” program is open to Nebraska faculty, students, staff and postdoctoral scholars interested in strategies for connecting research with market applications. It is based on the National Science Foundation’s Innovation Corps, or I-Corps, program that helps researchers develop a value proposition and customer segmentation. After identifying and interviewing prospective customers, researchers can use feedback to guide decisions about launching a startup company or commercializing technology.

The program, now recruiting its second cohort, features three evening sessions at Nebraska Innovation Campus led by a team of UNL instructors and an NSF I-Corps instructor. It also includes office hours with instructors between sessions. Participants may sign up individually or in teams of up to five people. The program cohort will be limited to eight to 10 teams. 

More information and registration for “Nebraska-Introduction to Customer Discovery” is available online.

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