The Social & Traditional Media Analytics & Research Tools (SMART) Lab is a dynamic hub for interdisciplinary research, education, and public engagement, providing centralized access to vast social and traditional media datasets alongside cutting-edge analytical tools. To address the growing need for comprehensive media research, the lab offers services such as data scraping and mining from platforms like X, Facebook, and Instagram, research support in media-based studies, training and workshops for hands-on experience with media data, and customized media analysis to help businesses gain deeper insights into consumer sentiment and engagement. By integrating emerging technologies and predictive analytics, the SMART Lab is driving the future of media research, fostering innovative, data-driven solutions to address evolving societal challenges.
