With Ashutosh Singh, Pradeep Bhardwaj. Whitelisting versus advertising-recovery: Strategies to overcome advertising blocking by consumers. European Journal of Operational Research. May 9, 2024.
With Ashutosh Singh, Pradeep Bhardwaj. Whitelisting versus advertising-recovery: Strategies to overcome advertising blocking by consumers. European Journal of Operational Research. May 9, 2024.