With Namyeon Lee, Yoorim Hong et al. Exploring the strategic use of TikTok for clinical trial recruitment: How audiences’ prior short-form video usage influences persuasive effects. Journal of Health Communication. April 8, 2024.
With Namyeon Lee, Yoorim Hong et al. Exploring the strategic use of TikTok for clinical trial recruitment: How audiences’ prior short-form video usage influences persuasive effects. Journal of Health Communication. April 8, 2024.