Science Communication Workshop: Designing a Vivid Message presented by the Alan Alda Center for Communicating Science

November 7, 2017 | 9:30 a.m. - 12:30 p.m. | Nebraska Innovation Campus Conference Center

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Inspired by Alan Alda's assertion that "real listening is the willingness to let the other person change you," this interactive workshop will introduce participants to the Alda Method™. This includes a sequence of improvisational theater techniques developed to help individuals speak more vividly and expressively about research. The Alda Method helps speakers create common ground, use conversational language and foster more genuine audience connections. The interactive techniques introduced during this three-hour workshop will help participants focus on listening, relating, ordering information and defining meaningful goals to make messages stick. The workshop, led by Alda Center Instructor James Rea, will include Q&A.

About the Workshop Instructor
James Rea specializes in helping scientists, engineers and other technical experts reach their key audiences with clear, engaging stories. James started on this path nearly 20 years ago when he took on a communications role with the U.S. EPA's Design for the Environment Program. In 1998, James left the EPA to bring stories of science and sustainability to a wider audience as an independent reporter and producer for National Public Radio. His work aired on NPR affiliate stations around the country, most often reaching listeners via the airwaves of WAMU 88.5 FM in Washington, D.C. In 2001, James began his own communications consulting practice, putting his skills to work for a variety of clients, including the Aircraft Owners and Pilots Association, the American Chemical Society's Green Chemistry Institute, the Center for Green Chemistry & Green Engineering at Yale and the EPA. James continues this work as an Alda Center instructor, driven by his passion for helping scientists, engineers and others share the stories of their inspiring, vitally important work with the world.


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